Tag: Behavioral Economics ×

Article about evaluation in design for behavior change
Jan 10, 2023

The article Decision-making using heuristic evaluation in design for behavior change was published in the Journal of Design Research. In this study, Dr. Paula Escandón (U. Nacional de Colombia) and Dr. Mauricio Mejía report the development of a heuristic evaluation tool based on …
Journal article on nudge theory and design
Aug 17, 2021

Is behavioral economics (nudge theory) a potential theory in design for behavior change? Dr. Mauricio Mejía discusses this issue in a journal article Theory-Driven or Theory-Informed? A Review of Behavioural Economics in Design , published in The Design Journal, Volume 24 Issue …
Guest lecture, Carnegie Mellon University
Mar 21, 2021

Prof. G. Mauricio Mejía was invited to visit Silvana Juri & Molly Steenson's class on Persuasion. He talked about approaches to design for behavior change discussing concepts such as rhetoric, behavioral economics, and service design. March 31, 2021. Pittsburg, PA: Carnegie …
Presentation about using behavioral theory in ideation at DRS 2020
May 22, 2020

In August, Aysha Alwazaan, G. Mauricio Mejía, Yumeng Xie and Daniel Fischer will present the paper “Incorporating behavioral theory in design ideation for changing sustainability behaviors" at the Design Research Society Conference – DRS2020, Brisbane, Australia. …
"Designing (intentionally) for behavior change" Coming breakout session in AIGA Phoenix Design Week in October
Aug 05, 2019

On October 12-13, Mauricio Mejía will present a breakout sessiong in the AIGA Phoenix Design Week conference. The session is titled "Designing (intentionally) for behavior change". In this session, Dr. Mejía will discuss alternatives and implications of approaches to persuasive …